At the National Academy of Beauty, we have an abundance of talented people on board with specialist makeup trainer and assessor, Kaitlyn Menere, being one of them.
Kaitlyn brings a wealth of knowledge into the classroom thanks to her extensive industry experience. What began as a passion for art and drawing led into the world of makeup where Kaitlyn worked in makeup artistry and management for Napoleon Perdis and joined the creative teams backstage for Mercedez Benz Fashion Week and Melbourne Fashion Festival.
Kaitlyn’s experience extends into retail, bridal, stage productions and editorial enabling her to share valuable industry knowledge and insight for our students.
Read below for Kaitlyn’s own career journey, trend tips and advice for budding makeup artists.
What has been your makeup artistry journey?
I was always into art and drawing, after completing a year at an Arts Academy, I started a Cert II during year 11 at High School and fell in love with makeup artistry. After completing year 12, I went on to do my Diploma of Specialist Make-up full time and landed a job at Napoleon Perdis. I worked for Napoleon Perdis for just shy of 4 years, and throughout my time I was promoted to manage two Flagship stores. During this time, I was also a part of the support Creative Team, which gave me great opportunities such as Mercedez Benz Fashion Week, Melbourne Fashion Festival and working with some of the top designers and clothing labels.
In 2015 I decided to venture out and open a one-stop beauty shop in Ringwood East with a friend, where we had a variety of beauty services before moving into my first training job. Shortly after I found my way to the National Academy of Beauty and since 2009 I have also run my own freelance business.
How would you describe your style of makeup? Who is it most suitable for?
I don’t think I have a specific style of makeup, there are makeup looks I enjoy doing more than others, it also depends on what’s on trend and the client’s needs/expectations. Currently, I would say I’m all about fresh glowy skin, brushed up brows and a bold lip (but who isn’t?).
In addition to training and assessing, what industry do you work in?
I have worked in bridal, commercial, stage productions, retail, education, editorial and e-commerce, as well as hairstyling, spray tanning, waxing, lash extensions and nails.
What’s the coolest thing you have done as a makeup artist?
Such a hard question! I think Mercedez-Benz Fashion Week and a few other Melbourne Fashion Festivals would probably be the coolest events I’ve been lucky enough to be a part of. I’m very lucky to do a lot of cool jobs though!
What is a myth about makeup artistry you would like to dispel?
There are so many! My main one would be that it’s easy! There is so much time, practice, money and failures that go into being a good makeup artist that a lot of people don’t understand. It is definitely not something you can just pick up from watching YouTube.
What should people know about makeup artistry?
It is one of the most rewarding careers you can have! There are so many different pathways to take, that can lead to meeting so many people and so many opportunities. It’s amazing being able to do what you love every day and be paid for it.
How do up and coming artists make contacts and get their name out there?
Always be over-prepared for jobs and look professional and presentable. Be nice to everyone as this industry is a lot about who you know, rather than what you know. You never know who might be a potential client.
How important is social media in today’s makeup landscape? What other things are important for building yourself as a brand?
You are a walking billboard for your brand, the way you present and conduct yourself in public and online is how people will interpret your business. Social Media is both a blessing and a curse for makeup artists now. It’s great because it provides a free and accessible platform for your portfolio but can be hard to set yourself apart from the other million makeup artists on there.
What do you think makes a great makeup artist?
I think creativity plays a big part in makeup artistry, as well as being hard working, professional and persistent.
How do you stay up to date with the latest trends and techniques?
I find inspiring social media accounts, follow designers and read lots of magazines.
What do you love about being a makeup artist and trainer at the National Academy of Beauty?
I love being creative and making people look and feel amazing. Being a trainer is incredibly rewarding as you watch students’ skills and confidence develop throughout the course.
Why is studying makeup and obtaining a qualification important for up and coming makeup artists?
It’s important to obtain a qualification so you can enter the industry with confidence and knowledge.
How can students accelerate their career in makeup?
By studying with the National Academy of Beauty!
What can students expect from your training class?
To feel motivated, inspired and pushed to their full potential.
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