Should Your Nail Salon Offer Nail Art?

Nail art is popular for special occasions, but many women enjoy it year round.

Nail art has burst upon the scene and has taken on a life force of its own. Artistic creativity shines through many of the designs, and clients are clamoring for more.

While salons in Miami, New York, and Los Angeles are named among the best, new shops are opening every day introducing new nail artists. The most important question a nail salon owner can answer today is whether or not they should hop onto this burgeoning craze.

What is Nail Art?

Nail art is the application of innovative designs to the nails to create a look that goes beyond the basic manicure. It is not something every client will want, but you’d be surprised at the interest this will generate in your nail salon. As with many other aspects of owning a shop, hiring the right nail art stylist is the first order of business.

Reasons to Offer Nail Art

Many salon owners wonder if they should offer nail art in their salon. With its popularity, nail art can bring new clients to your business. Increasing your services is a viable way to boost revenue.

The only drawback is whether or not you have enough room to add nail art to your repertoire. Finding stylists can be a challenge, but with a little effort, this can be accomplished. Make sure that nail artists are not just creative but also practice recommended safety protocols.

Where to Find a Nail Art Stylist

Finding nail artists to work in your salon is both easy and complex. Many salon owners frequent trade shows or check social media, including Instagram, to see new designs and materials. The variety inherent in nail art is due to the abundance of new techniques and ways to create a new look without damaging the nails.

A good nail artist is that combination of creativity backed by training in basic principles of nail care. Since trends seem to change frequently, a nail artist must have that hunger for new ways of creating the perfect nail art.

Good nail art brings positive comments from friends, so it’s an excellent way for a salon to bring in new clientele.

Changing Trends

Nail art is constantly changing. This evolution is largely a measure of the sheer creativity that is part and parcel of the process. As with any art form, the more creative a nail artist is, the more memorable the results of their work. Technical considerations aside, cosmetology education forums can be a place where nail artists can meet and exchange ideas.

Gel Nails

One current application involves the use of gel nails. Gel nails are painted onto the nail and then cured using a UV light. This hardens the nail and permanently seals it. There are pros and cons to using this type of nail application:

Advantages:

• It is tough and lasts.
• Because of the intensity of the UV light, drying time is decreased.
• Gel makes it easier to design.

Disadvantages:

• The UV light can be harmful to the skin.
• Gel nails can actually cause the nails to thin.
• Breaking a nail can be painful since the nail will break further up the nail bed.
• Infections can occur, particularly if you peel off the gel, allowing water to seep under the remaining gel.
• After you’ve had gel nails applied, it takes about six weeks for the nails to adapt.

Steady clients may expand the use of your salon’s services by adding nail art on a regular basis.

How to Make Your Nail Art Salon Stand Out

Aside from offering the latest technical advancements with standout nail stylists on board, there are ways to ramp up your nail art service. Clients are anxious to share their new nails, and some shops help them with that by offering to take photos and posting them on Instagram as soon as the nails are done. This advertises your distinct brand while giving clients a shared feeling of exclusivity.

How Cosmetology Education Can Help

New cosmetology courses are added all the time and some deal with ways to keep nails healthy while creating fab designs. Taking the courses are easier than ever since all you need is a few quiet minutes to study with an online connection. No one is busier than a nail artist, and using online cosmetology courses to meet the demands of continuing education is a common sense approach.

At Beauty Academy, we offer many courses ready to be downloaded for study. The test, when it is required, can be taken anytime. Contact us today, and learn how to log on. We have experienced representatives ready to answer your questions.  Check out our courses to keep updated on the latest that cosmetology has to offer.

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