Pronovias Appoints Amandine Ohayon as Chief Executive Officer

READY FOR WEDDING MARCH: Pronovias has lined up Amandine Ohayon as chief executive officer. She will officially take on the role March 1, following a transitional period with the outgoing ceo Andres Tejero. Ohayon brings with her a great deal of experience in the luxury sector, having handled a multitude of responsibilities for such L’Oréal brands as Lancôme, Kiehl’s, Shu Uemura, Biotherm, Armani and YSL. Most recently she served as managing director for L’Oréal Luxe, U.K. and Ireland, with a focus on multichannel, retail excellence, digital communication and human resources. In that capacity, she has led product launches, international brand development, store expansion, advertising, sponsorship, events and digital marketing/social media. In her new post, Ohayon’s chief responsibility will be global development of Pronovias’ bridal brands and building on its strong heritage. As the global leader in the bridal market, the company has catered to brides across 90 countries for more than 50 years. She also will be tasked with accelerating growth in the North American market. Her appointment comes on the heels of a major investment in the Barcelona-based company. Last year the private equity firm BC Partners agreed to purchase a majority stake – 90 percent – in the Barcelona-based bridal wear company. Pronovias

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