Maverick Apparel Threatens Lawsuit Against Vlogger Logan Paul

An attorney for New York firm Maverick Apparel LLC has sent a cease-and-desist letter to vlogger Logan Paul for, among other things, trademark infringement. Paul, who operates his own YouTube channel, has been the target of outrage the past several days after he posted a video of himself in Japan’s Aokigahara forest, a place that’s seen a high rate of suicides. Paul’s YouTube video, which has since been removed, includes footage of himself reacting to what appears to be a victim of suicide. Paul, who commands a subscriber base of 15.4 million through the video-sharing platform, has since publicly apologized for his actions. Paul’s behavior and use of Maverick is now the subject of a demand letter sent Thursday by Maverick Apparel LLC, which has no affiliation to Maverick by Logan Paul merchandise. Maverick Apparel, founded in 2005, sells juniors and children’s apparel in the U.S., Canada and Mexico. The company alleges in its letter that its business has taken a hit from confusion in the market by some who believe the two businesses are related. The letter was sent to Paul and his counsel along with Maverick Media of Beverly Hills. YouTube chief executive officer Susan Wojcicki was also included in the list

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