Cosmetic Dermatology’s New Demo: The Middle-Aged, Straight Man

The man getting Botox, fillers and any number of skin-resurfacing or tightening lasers (or all of the above) is not who you might think. More often than not, it’s a middle-aged, heterosexual man. “I see a lot of executive men,” said Dr. Ellen Marmur, a cosmetic dermatologist and surgeon whose namesake Marmur Medical practice consists of 40 percent male patients, about triple that of five years ago. And the vast majority of them are straight. “The pendulum has swung from antiaging fascination to ‘preservation’ aging,” Marmur explained during an interview at her office on New York City’s Upper East Side. “There are so many reasons: It’s not considered [strictly] a feminine thing to get Botox or fillers, the stigma has gone away…[and] men don’t ask questions. They don’t come in and ask, ‘What do you think I should do?’ They sit down and they do it. They have enough money and they are in the professional game so they need to age well. It’s a matter of why not? Why wouldn’t they?” Most men who get an injection here or there are reluctant to advertise it, but the rate at which they’re visiting their doctors for Botulinum Toxin (the formal name for the family

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